…in terms of page views and Yuku pricing.

Our self-hosted vBulletin board’s stats. for February 2008 saw successful requests for pages at 675,353.

According to Yuku’s pricing formula, ads. are shown on topic pages and not the summary pages, so it’s difficult to estimate completely accurately what a like-for-like cost would be - I wonder if that’s a conscious decision by KickApps to avoid direct comparisons? - but the equivalent Yuku board would cost us something like the following: 

Ads. served: 675,573/1,000x$0.20=$135.08

Ouch!

Our monthly cost? Less than $10…

Total annual cost = $1,620

How much do we pay? $120

Now like I said, our message board is not a heavy traffic board but I wouldn’t want to be throwing away $1,500 every year…