There’s an advert presently running on the TV in the UK for the latest version of Mercedes’ C-Class. It’s cringeworthy in the extreme. Why? Well how about this exchange between a couple of voices from the ad.:

“I’ll see your design and raise it!”

“That’s how real design works.”

Does it, bollocks!

I had no idea that “real design” involved a couple of wannabe yuppies exchanging pretentious and indeed meaningless phrases. The things we learn from TV … like not to buy Mercedes in case we get tarred with the same brush as those commissioning such utter shite or the ‘lifestyle’ it tries to convey.