Ideal Customer Profile

You know, it is really sad sometimes.

I was trawling through the wreckage that is Yuku’s Support [sic] forum this morning and came across a worried ezboard Gold Community owner asking about migrating to Yuku. What caught my eye was this:

“We just paid our Gold Community for the next year (it was about $1,200 for the year). We’re really active and growing daily, and we hope to grow further.”

And the customer’s self-summation also caught my eye:

“I’m not a computer person, and don’t understand much of the lingo that’s kicked around these owner/administrator discussion areas.”

And that is the perfect customer for ezboard, Inc.

Why?

Well I tracked down their ezboard Community, PaleoPlanet, and had a quick look at their community chest. They had indeed recently paid a whopping $1,121 for a year’s Gold Community and indeed the board owner had topped it up by $121 just before renewal and there’s presently $412 sitting there that they would never get back if they chose to leave ezboard even if it is unspent funds.

Their daily posts statistics are similar to our self-hosted vBulletin board. The difference, though, is that our board doesn’t have mimits on how many pages of threads there are. Oh there’s also the slight difference in hosting costs: ours is around 10% of theirs and of course there’s no comparison between the features our members enjoy and those theirs endure.

So if any of their members reads this, do yourselves a favour and go to DreamHost instead and sign up for what is basically an unlimited hosting plan (in real terms) with none of that 20 page maximum nonsense at ezboard.

And if you use the promotional code EZSAVE50 you can even get $50 off your first year’s hosting. Go on! Give it a try!