As readers of my blogs should by now be aware, I have been running Google AdWords on them for a while now; they generate a small amount of revenue every time a visitor to the site clicks on one of them.

Always keen to ‘monetise’ my blogs, I came across payperpost by following a link from another blogger’s website (I forget who now).

PayPerPost basically act as the middle man between potential blog advertisers and bloggers: we are given the choice of “opportunities” whereby an advertiser wants bloggers to either review a product, website or service or to simply help create a ‘buzz’ about something such as the launch of a new website, artiste or whatever.

The potential advertisers then make an offer to pay x number of dollars for a blog entry that matches their criteria: as a blogger I can see what they want and if I am prepared to review or mention the product or service or to help create that buzz then I can.

Some advertisers will want only a positive flavour to the potential blog post in which case as a blogger you can choose whether to write it that way, or – as is the case on this blog – choose not to write the review at all.

Advertisers can choose either to invite the whole blogging world to write a blog entry or they can approach individual bloggers to write a review for them. There’s a button over there in the sidebar to allow potential advertisers to contact me directly to negotiate a blog entry here.

So it’s early days yet for me: I’ve only just received approval for this blog from PayPerPost. We’ll see how they do … and yes, they are paying me for this entry!