For many, many years now, I have been a Life Member of the Motorcycle Action Group. They say:

“The Motorcycle Action Group (MAG UK) is a lobbying organisation that exists to protect motorcycling from indifferent legislation that threatens the pleasure of riders.

“Established in 1973 specifically to campaign for the repeal of the mandatory helmet law MAG has dramatically broadened the scope of its activity and has now established itself as the legitimate voice of the road-riding biker in the UK….”

I joined them at the beginning of the 80s – I can’t be more specific than that and MAG’s Central Office don’t have the records going back that far – and went on some of their demonstrations.

Anyway, MAG move with the times – albeit slowly sometimes - and over the years have updated their logo only a couple of times from the frankly quite basic (and almost embarrassing):

In fact, I still have my enamel badge with that logo.

In recent years, they updated the logo to this one:

I quite like that one: an updated version of the original.

But most recently, they’ve revamped the logo once more, apparently to reflect the diversity of the membership:

So what’s wrong with the new logo? Well whilst liking the overall look and feel, I can see why a number of the longer term members in particular are up in arms about it. The two crash helmet styles – reflecting that diversity – almost admit defeat in the battle to remove compulsory crash helmet laws. Where is the naked head to go with them?